There are many reasons independent pharmacy owners should own insurance agencies:

• It is best for patients because it gives them the option to choose a plan that allows them to keep using your independent pharmacy (Medicare patients in particular)
• It is best for patients because customized strategies can be created to meet their needs at their preferred and trusted pharmacy (your pharmacy)
• Independent pharmacies are already providing advice like insurance agents but are not getting paid for the time and energy they spend on their efforts
• It is a great diversification strategy for non-prescription revenue
• It is more profitable than the reimbursements for filling prescriptions
• It creates a separate LLC, which is a marketable asset should you choose to divest 
• There are minimal start-up costs
• It can dramatically improve the chances of a successful transition plan to the next generation of independent pharmacy owners